Gender dynamics in the choice of place of trade among young entrepreneurs in Ghana

Abstract

Entrepreneurship is considered a viable venture by the youth for the betterment of their livelihoods. While the choices, special needs and the entrepreneurial potentials of the youth need to be well understood by policy makers, little research has been done to understand these dimensions. This study explores how gender interacts with other determinants to influence the decision of choosing a place of trade among young entrepreneurs in Ghana, using multinomial logistic regression model and techniques. The results show that, while controlling for gender roles, young female entrepreneurs relative to their male counterparts have increasing probability of trading from home than trading from an organised market; while young entrepreneurs from high income households with higher levels of education are more likely to trade from an organised market. These findings drum home the need for requisite policies to foster the growth of entrepreneurship among both young male and female entrepreneurs in Ghana.