Abstract
Galak and Kahn (Marketing Letters, 2021) report that females and underrepresented minorities face a less favorable organizational climate within academic marketing as compared to their respective counterparts. We complement this perspective by assessing the extent to which a gender gap is detectable in academic journal publications in marketing. To this end, we collect a data set which covers all publications of a broad range of peer-reviewed academic journals in business, including marketing, across two decades. We then develop an algorithm that allows us to determine the authors’ gender. We use these data to study a potential gender gap in academic marketing journals. Results indicate that a gender gap in academic publishing in marketing is present and substantial, although it has been declining over time. At the same time, it continues to be particularly visible in the most prestigious journals. While marketing is still far from being a role model, the gender gap is smaller in marketing compared to other fields in business. Our analysis complements the findings by Galak and Kahn (Marketing Letters, 2021) by showing that female scholars do not only experience an unfavorable organizational climate, but they are also underrepresented in academic marketing journals.
Highlights
Galak and Kahn (2021) report and discuss the results of the 2019 Academic Marketing Climate Survey
A key conclusion from their survey is that women view the organizational climate less favorable compared to men
Is a gender gap present if the share of female authorships is below the share of female marketing faculty? It is probably not realistic to expect that women account for 50% of publications if they constitute substantially less than half of marketing faculty
Summary
Galak and Kahn (2021) report and discuss the results of the 2019 Academic Marketing Climate Survey. In their study, Galak and Kahn (2021) focus on organizational climate, and their survey contained only one question that referred to unfair treatment in publishing decisions The answers to this question reveal little difference between women and men, in particular if compared to the substantial differences in response to other questions (e.g., teaching, invitations to participate in research conferences, service obligations, or compensation). Given that it was beyond the scope of Galak and Kahn’s survey to analyze the perceptions or experiences that scholars face in the domain of academic publishing in detail, we believe it is important to complement their analysis in this respect. We will focus our analysis on author names that were either classified as male or as female
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.