Gender Differences and Perceived Quality Influence on Organic Food Consumption in Indonesia

Abstract

This study aimed to investigate consumer behavior concerning organic food consumption in Indonesia in the context of sustainable development goals (SDGs). Using a questionnaire survey, we collected data from 296 respondents and employed descriptive research alongside Spearman Rank Correlation analysis for assessment. The results revealed that female consumers exhibited a stronger intention to consume organic food consistently compared to their male counterparts. Additionally, Indonesian organic food consumers hold a favorable perception of the quality of organic products, especially emphasizing the perceived health benefits. A moderate correlation was identified between the perceived quality of organic food and ongoing buying interest. These findings underscore the importance of understanding consumer demographics and perception in promoting sustainable consumption patterns in developing nations.