Abstract
This research delves into the influence exerted by BTS and BLACKPINK, prominent K-pop idol groups, on Chinese K-pop fans’ perceptions of gender, gender equality, and inclusivity. Employing data collected through a comprehensive survey distributed among a diverse cohort of fans (35 young Chinese K- pop fans), the study examines the impact of these musical phenomena’s image and temperament on their Chinese followers’ conceptualization of gender constructs and roles. A transformation from traditional binary notions of gender is revealed, that is, most respondents ascribe gender to a complex interplay of biological sex and social constructs. Besides, Fans’ enthusiasm for gender temperaments, in particular, exhibits subtle patterns that resonate with K-pop’s acceptance of a variety of gender presentations. Overall, this study substantiates the pivotal role of popular music acts in shaping Chinese K-pop fans’ contemporary conceptions of gender and fostering a climate of inclusivity, as well as underscoring the vital importance of taking cultural context into account when interpreting gender representations in K-pop.
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