Abstract
Cognitive developmental theory predicts that gender constant children bias their attention to same-sex TV characters compared with children who have not achieved gender constancy. The TV viewing at home of 24 5-year-old children was videotaped over 10 days. Half of the children were high in gender constancy. Gender constant boys biased their attention consistent with the hypothesis, and they also viewed programs featuring a greater percentage of men as TV characters than did preconstant boys. An analysis of TV-viewing diaries of 313 5-year-olds showed that gender constant boys viewed more programming intended for adults (especially sports and action programs) than did preconstant boys. Gender constant girls viewed more action programming than did preconstant girls. There was no association of the Peabody Picture Vocabulary Test IQ with level of gender constancy. Gender constancy is associated with multiple changes in TV-viewing behavior especially in boys.
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