Abstract

The article analyzes the gender problems of discrimination in the field of sports activities, since the issue of proper legal regulation, the creation of a full-fledged system of sports law with a comprehensive system of legal principles and guarantees is a relevant factor in the improvement of national law.
 It was established that despite the active struggle of activists for gender rights in sports, the situation is far from perfect. Professional sports serve as a powerful cultural arena for constructing and perpetuating the ideology and practice of male privilege and dominance. This sphere of social life is perhaps one of the most instrumental in creating and maintaining male hegemony, contributing to historical patterns of male empowerment and female disadvantage. Women's sports are often trivialized and marginalized, and female athletes themselves are often perceived as feminized women rather than competitive athletes.
 Ensuring gender equality is an urgent problem of our time in all spheres of social life. Sport as a professional activity remains one of the fields where the greatest amount of gender inequality is manifested, despite the fact that there has been a struggle in this area for almost a century, and in the last two decades, the fight against gender discrimination has especially intensified.
 The problems that still remain in the field of professional sports in the context of equality and justice between the sexes are grouped: the uneven presence of women in the leadership of sports organizations, manifestations of sexism, the lack of balanced sports gender linguistics, uneven coverage of sports competitions based on the gender of the participants. The last is that the representation of sports and athletes in the media can contribute to the formation of harmful gender stereotypes. The media, as a rule, presents female athletes as women first, and sportswomen second.

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