Abstract
The present paper continues a series of articles devoted to ludic competence and the description of its components with the help of psycholinguistic tools and methods. The present article explores another component of ludic competence, i.e. impishness, and the corresponding cultural concept “impishness”.
 An attempt has been made to single out gender- and role-specific differences in the perception of the verbalized concept “impishness” in the linguistic world-image of the Russian-speaking population of Eastern Ukraine. Psycholinguistic experiment was the main method of research. The sample comprised 400 older adults (aged 30 – 60), male and female respondents being equally represented. 
 Having analyzed the data from the free association experiment with the stimulus “impishness”, it was revealed that everyday consciousness of common representatives of the Ukrainian linguistic culture reflects all the conceptual meanings that are related to impishness in the intercultural domain.
 The core of the verbalized concept impishness is represented by four semantic clusters (more than 10%): “horseplay”, “play”, “children”, “flirting”.
 The semantic scope of the concept depends on the gender of the respondents. Thus, for female respondents, the main constituent elements of the concept impishness are children (subject of pranks), as well as foolery and frolicking as manifestations of playful behavior that finds expression in frolic pranks, practical jokes, funny tricks, etc. Male respondents, on the other hand, tend to associate impishness primarily with woman, as well as with immorality, flippant behavior, and various forms of daring, provocative, and imprudent behavior.
 Therefore, the ambivalent character of the concept “impishness” reveals itself in certain gender- and role-specific differences in its perception. It reveals itself most vividly in behavioral associates and associates that describe various forms of pranks.
 On the whole, the stimulus “impishness” is generally evaluated as something both positive and negative by all the respondents.11.25% of the respondents display negative attitude to the stimulus “impishness”.
Highlights
The present paper continues a series of articles devoted to ludic competence (Gordienko-Mytrofanova, 2015; Gordienko-Mytrofanova & Kobzieva, 2017; Gordienko-Mytrofanova et al, 2018) and the description of its components with the help of psycholinguistic tools and methods (Gordiienko-Mytrofanova & Kobzieva, 2017, 2018; Gordiienko-Mytrofanova et al, 2018)
One of the objectives or our research is to describe the behavioral patterns of ludic positions that match the corresponding components of ludic competence taking into consideration the meanings that reflect the reality of the linguistic consciousness of native speakers
The results of the research are expected to facilitate further attempts to describe the behavioral pattern of the ludic position «imp» reflecting the reality of the linguistic consciousness of common representatives of the Ukrainian linguistic culture
Summary
The components of playfulness as an integral personality trait are the components of ludic competence These are defined as «motivated abilities» (Raven, 2001), that help individuals to achieve personally meaningful goals. In this case, the goal is to develop individual identity to the extent which ensures successful socialization, i.e. successful psychological functioning (Gordienko-Mytrofanova & Kobzieva, 2017)
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