Abstract
ABSTRACTAlthough the gay press has been seen as central to the formation of the gay movement, entertainment magazines focusing on sex and consumer lifestyle have until recently received little attention in studies on gay history. This article focuses on Mosse, the short-lived gay porn magazine published by mainstream publishing company Lehtimiehet in Finland between 1983 and 1985. In addition to nude photos and porn stories, Mosse featured articles on gay politics and lifestyle. Analysing Mosse’s attempt at creating a market for a new kind of gay magazine, the article explores the relationship between commercialism, porn and gay politics in Mosse. The article argues that Mosse, alongside other porn publications, explored themes of gay liberation and gay consumer culture at a time when the discussion of gay issues was limited in so-called legitimate media in Finland, in part due to legislation which criminalized the “encouragement” of homosexuality. In its articles on gay politics and lifestyle, Mosse positioned Finland as lagging behind Western countries, with Sweden and Denmark figuring as ideals of progress. Despite its modest circulation and short lifespan, Mosse’s very existence is significant as a sign that it was possible to imagine a Finnish gay consumer market in the first part of the 1980s.
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