Abstract
AbstractRevenue-generating engines in mobile social games have been high profile in the mobile industry since its OpenSocial-based launch in late 2009. The ratio of paying users in mobile social games is higher in Japan than ones in other social network service-based games. The author makes an attempt to identify the unique factors of mobile social games in Japan in order to parse the driving factors of high revenue-generating capability. The author identifies success factors, then performs a gateway analysis of the dependencies of these success factors.Keywordssuccess factorsmobile social games
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