Abstract
Abstract. This paper presents an overview of the Gateway web platform, a proprietary geospatial analytics system developed by Cobena Business Analytics and Strategy, Inc.1 The application is intended to serve as a user-friendly and easily-accessible tool for spatial data analysis and visualization geared toward non-technical specialists. Gateway’s core functionalities hinge on mapping and data visualization (choropleths and points) alongside traditional scoring methods and built-in machine learning algorithms for area prioritization and site selection. Gateway provides an interactive, cloud-based environment that abstracts and simplifies common location-based analyses. A core strength of the platform is also its heavy localization to the Philippine context through a curated database of market information — with future plans to create local counterparts across SEA — which reduces the need for extensive external market data collection and reconciliation. The paper gives a brief review of the system design and key features of the platform. It also highlights some key applications across industries such as real estate, consumer goods, and retail in informing expansion and distribution strategies, prioritizing resource allocation, and analyzing historical performance against market factors.
Highlights
1.1 Data and Spatial Challenges in the PhilippinesThe primary challenge of many Philippine organizations is the seeming data scarcity in the age of big data
This paper presents an overview of the Gateway web platform, a proprietary geospatial analytics system developed by Cobena Business Analytics and Strategy, Inc
Initiatives such as PhilGIS.org4, Open Data Philippines5, Philippine Statistics Authority (PSA)’s OpenStat6, or the National Mapping and Resource Authority (NAMRIA) Geoportal7 have addressed some key needs of data collation, but many of these are largely limited in scope and/or require a lot of data transformation to be ready for analytical processing
Summary
The primary challenge of many Philippine organizations is the seeming data scarcity in the age of big data. While there is an abundance of internal data typically collected by each organization, businesses require external market information to make properly informed business decisions. ESRI offers ESRI Data, a “global database of maps and data,” but only administrative boundaries, average household size, and purchasing power per capita datasets are currently available for the Philippines.. ESRI offers ESRI Data, a “global database of maps and data,” but only administrative boundaries, average household size, and purchasing power per capita datasets are currently available for the Philippines.3 Initiatives such as PhilGIS.org, Open Data Philippines, Philippine Statistics Authority (PSA)’s OpenStat, or the National Mapping and Resource Authority (NAMRIA) Geoportal have addressed some key needs of data collation, but many of these are largely limited in scope and/or require a lot of data transformation to be ready for analytical processing. There are issues of comparability of data across time and regularity in dates (e.g. labor categories between 2014 and 2019 PSA reports, frequent major administrative area changes such as the formation and dissolution of the Negros Island Region)
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