Abstract
Abstract The five categories of plants projected by members of the Garden Writers Association of America (GWAA) to have the greatest future demand were herbaceous perennials, native ferns and wildflowers, ornamental grasses, herbs, and ground covers. This survey noted that the two most important plant traits likely to affect future demand are multi-seasonal color/interest and pest resistance/tolerance. In preparation of gardening communications about plants, the most valued sources of information were personal growing experience, readily available information, and success stories from the local arboreta/botanical garden. The type of plant material information most valued by Garden Writers was regional suitability, landscape requirements, and flowering habit.
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