Abstract
Business innovation is a process that requires creativity, and benefits from extensive collaboration. Currently, computational support in creativity processes is low, but modern techniques would allow these processes to be sped up. In this context, we provide such a computational support with software for business innovation design that uses computational creativity techniques. Furthermore, the software enables a gamified process to increase user engagement and collaboration, which mimics evolutionary methods, relying on a voting mechanism. The software includes a business innovation ontology representing the domain knowledge that is used to generate and select a set of diverse preliminary representations of business ideas. Indeed, the most promising for novelty and potential impact are identified to ignite a business innovation game where team members collaborate to elaborate new innovation ideas based on those inputs until convergence to a shortlist of business model proposals. The main features of the approach are illustrated by means of a running example concerning innovative services for smart cities.
Highlights
Several scientists and analysts agree that artificial intelligence (AI) will play a major role in the future, and that intelligent machines could increasingly replace humans on the job market [1]. some professions seem to be less threatened, as they concern mental processes that machines are not completely able to reproduce
Business models are currently the conceptual structures most used by entrepreuners to develop and specify their business ideas, which is a fundamental step of the business innovation process
From an analysis of the business innovation domain, we identified the following two key observations as the ground of our research: (a) To the best of our knowledge, there are currently no computational tools designed for automatic creativity stimulation when conceiving new business ideas; (b) Business innovation is usually restricted to a few people involved in self-referential and endless brainstorming sessions and workshops [6]
Summary
Several scientists and analysts agree that artificial intelligence (AI) will play a major role in the future, and that intelligent machines could increasingly replace humans on the job market [1]. We present a novel framework for the participatory design of new business ideas to show that approaches based on creativity support tools [8] are viable. The first challenge in developing the framework was to simulate human-based reshuffling of business concepts aimed at proposing creative insights (i.e., creative sparks) that could be used as the input of a collaboration process among smart and open-minded people interested in disruptive innovation. We present an extension of the framework with a gamified collaboration process supported by a tool that guides users in the evolution from an automatically generated creativity spark to an innovative idea.
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