Abstract
Gamified eco-driving to motivate safe and sustainable driving With young drivers at the greatest risk of accidents on the road, eco-driving could offer a solution that promotes safer driving techniques while reducing the environmental impact. Young drivers are a high-risk group on the roads due to their lack of experience and risk-taking behaviour. Eco-driving has emerged as an effective solution that helps young drivers reduce their carbon footprint and drive more safely and responsibly. Gamification can be effective in promoting eco-driving habits in young drivers, making the learning process more engaging and enjoyable.
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