Gamification of social practices

Abstract

Gaming practice is today the cutting edge of the formation of the future society, the period of global digital transformation of which can be fixed by the moment of total public involvement in digital reality in 2016, when augmented digital reality was massively introduced. Thus, completing the period of post-post-modernity, the expression of which was a person who is at a loss, and not in front of the “brave new world”, but in front of the elusive old one. To date, the grounds for forecasts have been accumulated, the way for which, the authors of the presented article will try to open with this material.The authors argue that the most striking manifestations of the effects of digitalization affecting social reality hide the totality of their influence on many aspects of everyday life. The hidden restructuring of social practices that comes with every multiplayer game released comes through the game world of involved players and business structures that use the psychological, tactical, strategic achievements of the developers for their own commercial purposes. Will the gamification of social practices become a new “bottleneck” for civilization or will we be able to integrate a humanitarian approach and humanistic expertise into strategic control centers for the development of digital technologies.