Gamification in industrial shopfloor – development of a method for classification and selection of suitable game elements in diverse production and logistics environments

Abstract

Gamification is the art of making non-game context more engaging and fun, with the help of game mechanics. Production and Logistics are good examples of non-game context, which could benefit a lot from increased engagement. Gamification already manifested its potential in many other branches (e.g. education, health, marketing, social networks and work) and for that reason, it can be claimed that this potential also applies in the domain of industrial shopfloor. However, the question for specific game elements for these environments is still unanswered. Therefore, we developed a gamification configurator to support production managers in the selection of suitable game elements for their specific environment, considering different manifestations of human motivation. To do so, we require a specific framework for gamification in production and logistics. As a result, the gamification framework Octalysis in Production and Logistics is the basis for the creation of a corresponding gamification configurator. The resulting configurator is a starting point to identify, select and implement specific game elements in production and logistics. This article aims to bring new insights into the area of gamification in production and logistics from a conceptual point of view. Furthermore, the developed gamification configurator enables the selection of specific game elements for production and logistics. Other domains like health, marketing or entertainment already benefit from the concept of gamification, e.g. by increasing user motivation or customer engagement.