Abstract
ABSTRACT This research note aims to empirically explore what types of gamified experiences affect exercise visitors’ behavioral engagement. After identifying five intrinsically motivational patterns of using gamified features—epistemic curiosity, pace pressure, height pressure, information reciprocity, and posting reciprocity, this study employs spatial analytical methods to capture how the gamification-exercise travel behavior relationship varies across locations. The ordinary least squares regression model shows that exercise visitors with greater information reciprocity and challenging experiences burned more calories. In addition, the geographically weighted regression results demonstrate that gamified experiences have differential (negative or positive) effects on exercise travel outcomes across locations. The results of spatially heterogeneous relationships provide destination managers with advanced marketing implications in terms of place-based gamification and smart tourism design.
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