GAMEBC Model: Gamification in Health Awareness Campaigns to Drive Behaviour Change in Defeating COVID-19 Pandemic

Abstract

Game designers need a precise model to design and develop a gamification application significantly when it drives to behaviour change This situation is vital when we debate about implementing the gamification approach However, there is a lack of guidelines or models regarding the gamified model to drive behaviour change in health awareness campaigns This condition is real, especially the health awareness campaigns in defeating Coronavirus (COVID-19) pandemic Concurrently, past research still lacks the theoretical foundations of gamification specifically to drive behaviour change in health awareness campaigns Therefore, this concept paper reviews the frameworks and theoretical foundations, issues, and trends in the gamification models related to behaviour change Finally, in this present paper, the researchers proposed a gamification model in health awareness campaigns to drive behaviour change named the GAMEBC Model As Malaysia is very keen on promoting health awareness campaigns in facing the ‘new normal,’ this research significantly will contribute to Malaysia’s six-pronged strategy in COVID-19’s fight-resolve, resilience, restart, recovery, revitalize, and reform © 2020, World Academy of Research in Science and Engineering All rights reserved