Abstract
ABSTRACT This quantitative wine aroma educational study was conducted to evaluate whether hospitality student participants (N = 154) had enhanced engagement levels and interest in learning more about wine when participating in wine aroma wheel game-based learning (GBL) activities versus those who participated in traditional learning-based wine aroma lectures. Study findings indicated that GBL activities yielded a higher level of interest in learning more about wine aromas and suggested that the participants preferred learning about wine aromas in a social context and enjoyed learning about wine in the company of others. GBL activities indicated a significantly higher intention to conduct business with the subject’s winery than those who participated in the lecture-style wine aroma educational activities on site.
Published Version
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