Abstract
The carried out research confirms the expediency of economic mathematical modeling (game theory) implementation in practice of economical activity. The paper presents a designed game theory model of optimal innovative strategy for product manufacturing at the enterprise considering the expenses due to the production, storage and transportation of basic goods; extra expenses for the development of innovative products and supplementary costs granted by the company for the innovative products development in order to decrease possible material losses by the defined reasons. The developed game theory model aims to develop the optimal strategy for innovative products manufacturing was implemented and approved at the enterprise, which produces different means of operative communication. The assigned solution of a task included the calculation of the company’s optimal innovative product release with the aim of receiving a maximum income from the developed products realization. The model enables to define the percentage ratio of the efficient manufacturing of innovative products at the enterprise, considering the state of the market and competitive behavior in overall product assortment, the possibility of this ratio optimal correction in order to maximize the income from innovative products realization. Performed calculations allow the company’s managers to determine the beneficial and non-beneficial market state for certain types of innovative products and to improve the decision making process concerning the increase or the reduction of innovative products manufacturing.
Highlights
World community has been directed to the development of innovative products, new technologies, knowledge and information storage, highfidelity products export
The matrices U* and unit і-о; ti = additional costs granted by the com- U are equivalent, and the actions performed to pany to improve the range of products і-о in order transform the matrix (1) do not change the set of to decrease possible expected damages caused by optimal strategies of the enterprise and the market, mentioned reasons; j = type of improved prod- which are the participants of the game
The ability to apply a systematical and rational approach in company management and to plan the expenses for research and product manufacturing in periods of market changes effectively has the potential to increase the chances of the enterprise to survive in the market
Summary
World community has been directed to the development of innovative products, new technologies, knowledge and information storage, highfidelity products export. The matrices U* and unit і-о; ti = additional costs granted by the com- U are equivalent, and the actions performed to pany to improve the range of products і-о in order transform the matrix (1) do not change the set of to decrease possible expected damages caused by optimal strategies of the enterprise and the market, mentioned reasons; j = type of improved prod- which are the participants of the game. The conflicting the matrix (1) to the matrix with zero diagonal (4), sides of the game are both the company, which the rows of the matrix (1) are placed in the mode manufactures improved products, and the market, in order to follow the condition which directly influences the amount of expenses and income.
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