Abstract
This paper explores the potential and applicability of gameplay metrics to assess social behavior and interactions of players. As digital games are often played in social contexts, social phenomena and processes are an important part of game user research and supposed to have significant impact on the overall player experience. Gameplay metrics have been used as one method to measure player behavior, but have not been applied to detect social aspects of play yet. We present the conceptualization, application, and evaluation of three social gameplay metrics that aim at measuring social presence, cooperation, and leadership, respectively. A comparison of the metrics' data with scores of self-report measures addressing the same concepts shows high positive correlations, thus indicating reliability of the metrics.
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