Abstract
In the world of product development, one must live spherically—in many directions. Innovation is born from enduring inspiration. Before deciding what new product to put in the pipeline or on the menu, food developers must understand where consumers' heads are at and where their interests are likely to move next. In this column, Badaracco discusses what to watch for along the product development path, including potential game changers and trend shapers and how they may affect development strategies. She also offers advice on monitoring indicators that can act as forecast signals for upcoming changes in direction, understanding the lifecycle of a trend and viewing it objectively to avoid being blindsided, and focusing on researching the personality and trajectory of a trend rather than worrying about the competition.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
