Abstract
In the world of product development, one must live spherically—in many directions. Innovation is born from enduring inspiration. Before deciding what new product to put in the pipeline or on the menu, food developers must understand where consumers' heads are at and where their interests are likely to move next. In this column, Badaracco discusses what to watch for along the product development path, including potential game changers and trend shapers and how they may affect development strategies. She also offers advice on monitoring indicators that can act as forecast signals for upcoming changes in direction, understanding the lifecycle of a trend and viewing it objectively to avoid being blindsided, and focusing on researching the personality and trajectory of a trend rather than worrying about the competition.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
