Abstract
Planning and use of product placement in Lithuanian feature movies are analyzed in this article. The plan of action for product placement in Lithuanian movies is introduced as a guideline for its users. Product placement in Lithuanian movies industry is becoming more and more popular, so it is important to have a systematic plan of action for effective use of this marketing measures; the plan could be used by different companies to improve their products sales. To reach the aim of this article theoretical analysis of scientific literature was provided. As the result of analysis applying methods of deduction and generalization, there were distinguished current mistikes of product placement in Lithuanian feature movies; also presented main principles of this communication tool and, at the end, plan of action for effective product placement in Lithuanian movies was composed.
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