Gaining Competitive Advantage through Marketing Strategies in Container Terminal: A Case Study on Shahid Rajaee Port in Iran

Hossein Cheraghi,Abbass Naderi,Alireza Abdolhosseini Khaligh,Alireza Miremadi

doi:10.5539/ibr.v5n2p179

Abstract

Shahid Rajaee port complex at Bandar Abbas is the country’s principal gateway for containerized cargo. It has emerged as a leading regional commercial center and a world class business environment. It has now become the logical place to do business in the Middle East, providing investors with a unique value added platform. Ports have a significant role in today’s networked business environment. They are being regarded as hubs that are part of various logistics systems. The very essence of seaport is to link maritime networks and land network. These networks for the port are means of analyzing its competitiveness. The objective of this study is to find out the main factors which impact on competitiveness of container port in Shaied Rajaee. Port and enable it to suggest and apply the profound marketing strategy to get the huge load in this port. Based on our findings by employing the factor analysis is to reveal the vital competitiveness of the port. It reveal that that port strategy and policy, port logistics, hinterland condition, availability, shipping maritime service, port Regional center, shipping agreement and port service and connectivity are determining factors in the shahid Rajee port in Iran.

Highlights

Port investment is continuous in most parts of the world, to cope with the year-on-year growth in container trade
Factor analysis has been employed as an appropriate methodology to synchronously validate measurements in port and transport studies (Blanc, 1998; Ha, 2003; Kent, 2001; Lu, 1999; Tracey, 2004)
The quantity of Bartlett’s sig. is 0.000 less than 0.05. It indicates factor analysis is appropriate for to identify the model of factors

Summary

Introduction

Port investment is continuous in most parts of the world, to cope with the year-on-year growth in container trade. Ports are confronted with changing economic and logistics systems. The coastline of the Islamic Republic of Iran borders the Persian Gulf, the Gulf of Oman, and the Caspian Sea. All three sea areas have important ports, Iran's largest port, Bandar Abbas, is located on the Strait of Hormuz, the narrow passage separating the Persian Gulf and the Gulf of Oman. All three sea areas have important ports, Iran's largest port, Bandar Abbas, is located on the Strait of Hormuz, the narrow passage separating the Persian Gulf and the Gulf of Oman These sea areas are of high significance for the commercial navigation: the Gulf Areas due to the large hydrocarbon reserves with increasing vessel traffic, especially tanker traffic and the Caspian Sea due to the potential growth of transport through the "North-South corridor". Iran's Commercial Ports General Master Plan – Phase II covers the following eight major, and four minor ports

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