G.11 A Study on Enhancing the International Trade in Cruise Tourism Service Capacity in Shanghai

Abstract

Trade in services plays an increasingly important role in international trade, and the comprehensive competition of international trade in services is getting more fierce. As a new model of service trade, cruise tourism has been a new choice to meet people's needs for a good life. Cruise consumption has been a new economic growth engine, and the cruise market has been a window for Shanghai to further open up and deepen international cooperation. Cruise operation has been an important bond to connect the Yangtze River Delta, the Belt and Road, and the Yangtze River Economic Zone. The cruise industry is an important manifestation of Shanghai being a good vanguard of reform and opening-up and innovative development nationwide. As the cruise economy develops fast, Shanghai continues to encourage cooperation with port cities that are well-developed in the trade in cruise services. By further developing the trade in cruise services, innovating trade in services, promoting new businesses and modes of trade in cruise tourism services, Shanghai has gradually cultivated trade in international cruise tourism services into a new growth engine for its international trade in services. During the course of consumption upgrading and continuous growth of the macro economy, Chinese residents' ability to spend on tourism is much improved. Confidence in Chinese economic and social development is increasing, and Chinese people have more need for cruise tourism, offering development opportunities for trade in cruise tourism services.