Abstract
Sustainability is a many–sided concept and has become a critical issue for corporations’ development, due to the interaction with the environment they operate in. The purpose of this research is to present an approach based on fuzzy logic in order to assess and consequently improve the corporate sustainability management. The fuzzy system underlying this approach is used to assess the corporate sustainable performance of a representative European automotive company. The research takes into account the influence of corporate environmental performance and corporate financial performance on the corporate sustainable performance. Research results indicate that the fuzzy model represents a suitable tool to provide a comprehensive analysis on the corporate sustainable performance based on environmental and financial components. The connection between corporate environmental performance and corporate financial performance by the instrumentality of fuzzy logic proves to be an innovative approach for corporate sustainable performance.
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