Fuzzy logic identifier of the short-term objectives

Abstract

This article presents a new science-based approach which identifies the most effective current-period short-term objective of an enterprise, which is usually set based on the pure judgment of top management members or enterprise’s experts. The method is based on fuzzy-decision-making system and makes robust utilization of enterprise’s experts’ knowledge, intuition and expertise. A simple illustrative example is provided to demonstrate how the method can be efficiently and effectively used in practice. The proposed approach can be used to identify the short-term objective of any profit-making-enterprise, and is specially applicable to business industries that are full of qualitative, stochastic, uncertain, and vague variables such as the case in agricultural business (e.g., agro-food companies, fertilizers, and agro-chemical producers), and industrial firms (e.g., electronics, home appliances, machine tools companies ... etc.), and is generally applicable to any other business sector.