Abstract
In connection with the widespread removal of the «coronavirus» restrictions on free movement, the problem of attracting consumers to their sales areas has become especially urgent for brands. It seems that this problem can be solved, including using elements of futuristic marketing. The author, using the example of Russia and foreign countries, examines already existing examples of the implementation of elements of futuristic marketing in the strategy of an enterprise, and also proposes models for increasing the effectiveness of such implementation.
Highlights
Abstrscts: In connection with the widespread removal of the «coronavirus» restrictions on free movement, the problem of attracting consumers to their sales areas has become especially urgent for brands
It seems that this problem can be solved, including using elements of futuristic marketing
Представляется, что бренды и торговые марки, которые не только научились чувствовать эмоции потребителей, но и создавать их (путем вовлечения его в историю компании, процесс производства, делающие выбора товара чем то большим, чем простое удовлетворение потребно стей), гораздо в меньшей степени подвержены угрозам снижения или замедления спроса на свою продукцию
Summary
Abstrscts: In connection with the widespread removal of the «coronavirus» restrictions on free movement, the problem of attracting consumers to their sales areas has become especially urgent for brands. Футуристический маркетинг и его применение в России и зарубежных странах Аннотация: В связи с повсеместным снятием «коронавирусных» ограничений на свободное передвижение перед брендами особенно актуальной встала проблема привлечения потребителя в свои торговые залы.
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