Abstract
This essay examines how futures consciousness varies in its cultural context. Indeed, for millions in the less developed countries the future is not something which enters their consciousness. It is argued that the elite in government and industry should become involved in the futures field, and that futurists must rise to the challenge of relating futures to the practical concerns and cultural backgrounds of a diversity of peoples. Bringing such relevance to futures is a major task for the future of futures research and studies.
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