Abstract
In this chapter, the evolving landscape of finance and technology, focusing on the integration of artificial intelligence (AI) into the digital economy, has been explored. The transformative impact of AI on financial services, highlighting key trends and opportunities, is discussed. Advanced data analytics have been personalized for learning customer experiences and AI-driven innovations in traditional banking, investment, and insurance sectors. The chapter also examines the challenges and ethical considerations accompanying this technological shift, including data privacy concerns and algorithmic biases. Future prospects for AI in finance, emphasizing the importance of collaboration between industry stakeholders and regulatory bodies, have been explored through AI adoption and the sustainable digital economy.
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