Abstract
Abstract In the final chapter of the book the authors discuss potential continued developments of some of the topics addressed in the previous texts of the book. The final overview of the book starts with a set of some more practical, empirical issues that deserve attention. The choice of practical issues in marketing organization are collected from the authors of the various chapters, in contacts with marketing practitioners, and from various secondary sources. The issues deal with, for example, the new business landscape with well-informed and capable procurement organizations and aspects of organizing marketing in order to deal with customers in the public sector. Furthermore, the practical issues discussed deal with the organizing of marketing as part of the organizing of markets.
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