Abstract
PurposeIndustrial tourism not only strives to preserve industrial heritage, but can also be a strategy for being familiar with the history of industry and attracting tourists to new destinations. This paper examines the issue of promoting petroleum industrial tourism in the case of Khuzestan, Iran. The research aims at determining appropriate strategies for promoting petroleum industrial tourism.Design/methodology/approachThe data were analysed through a strengths, weaknesses, opportunities, and threats (SWOT) model.FindingsThe results revealed the competitive strategy as the best. Lastly, strategies such as: concentric diversification, joint venture strategy, conglomerate diversification and horizontal diversification were proposed as key solutions. The results support the view that establishing an exploratory ecomuseum in the territory of Khuzestan Province can be a suitable concentric diversification strategy towards petroleum industrial sustainable tourism in the future.Originality/valueThe main originality of this paper includes linking tourism with the petroleum (oil and natural gas) industry and its natural landscapes for the first time in a case study. Therefore, the results of this research can extend the literature in this regards. Moreover, this paper attracts tourists to visit natural landscapes of petroleum heritage.
Highlights
The Middle East is a geographically strategic region and one of the regions with huge oil reserves among the world’s largest reserves
It is noteworthy that Khuzestan Province is the major oil-producing region of the country, and this created an opportunity for promoting petroleum industrial tourism
The internal factor evaluation (IFE) matrix and external factor evaluation (EFE) matrix were obtained from the results of the coding method (Table 2), and we sent the matrices to experts for scoring in the second round
Summary
The Middle East is a geographically strategic region and one of the regions with huge oil reserves among the world’s largest reserves. The attention of the Middle East is attracted to an ancillary sector named petroleum industrial tourism. The main originality of this research includes linking industrial tourism as a niche with the natural gas and petroleum industry for the first time in a case study. The attention of petroleum industrial tourism has only emphasized establishing museums, especially traditional museums in case studies; this research is an initial attempt to. Sahar Amirkhani and Neda Torabi Farsani are both based at the Department of Museum and Tourism, Art University of Isfahan, Isfahan, Iran. 1-13, Emerald Publishing Limited, ISSN 2055-5911 JOURNAL OF TOURISM FUTURES PAGE 1. Oman Kuwait Iran, Tehran Iran, Abadan Iran, Masjed Soleyman identify the strengths, weaknesses, opportunities and threats of promoting petroleum industrial tourism in Khuzestan Province and to investigate the appropriate strategy. The present study strives to find solutions for preserving and introducing petroleum industry heritage sites
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