Abstract
The European Union is committed to increasing the renewable energy produced and consumed within its territory, creating an opportunity and demand for renewable energy production on agricultural land. In this paper, Ajzen's theory of planned behaviour (TPB) is utilised to structure qualitative research on the role of renewable energy production in farm business decision-making, through a case study in North East Scotland. Qualitative interviews were undertaken with 23 farmers who had pursued wind energy production, and a further nine key informants. It is found that farmers undertake wind energy production primarily to ‘future proof’ their farms, increasing the long-term economic viability of their farms through business diversification and profitable capital investment. Although environmental considerations were not the primary consideration in turbine development, respondents recognised the energy dependence of farming and the depletion of world energy resources, including these issues in their rationales. The primary obstacles to turbine development focused around economic risks and transaction costs, which some respondents moderated by reducing turbine size or renting land to developers, thus increasing their ‘perceived behavioural control’. Relationships between intention and behaviour are thus found to be multi-directional. The authors argue that on-farm renewable energy production could lead to increased environmental awareness among farmers (and thus more economically and environmentally sustainable agricultural practices), as well as providing a potential economic boost for local economies, but that these opportunities are at risk of being co-opted by large-scale energy companies, which are better able to negotiate the growing complexities and risks of turbine development.
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