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Abstract
The pandemic has dramatically changed the current film-viewing landscape from cinema to streaming services. Video streaming platforms (VSPs) are hailed as the future of the Chinese Film & Entertainment industry. The COVID protocols, such as biometric surveillance and quarantine-driven isolation after a coronavirus scare, forced the cinema-goers to stay safe at home and enjoy the films, web series, and shows on mini-screen. In the time of streaming services, the cinema theatre is grappling with doing business. This study explores post-pandemic prospects, explaining why movie-lovers access and prefer to video streaming services and how these digital platforms are replacing big screens. The study reveals that most respondents use the VSPs on their smartphones and laptops to watch films. These platforms suspicion the cinema-goers to visit the cinema to watch the films even though they do not think that the future is only on video streaming platforms. Easy to access, various genres, cheaper, and user-friendly factors make VSPs popular among the audience. Keywords: China; Mainstream cinema; Pandemic; Viewership; Mini screen
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