Abstract
Purpose - The main purpose of the study is to classify the different barriers in adoptions of Bitcoins and provide the appropriate elucidations for the problems faced by Bitcoin users in India. Design/ methodology/ approach - The study reviews researches on the adoption of Bitcoin as a medium of transactions and investments. A review of literature has been carried out to explore various existing Bitcoin. A case study has been conducted on Bitcoin and its adoption by individuals in different countries. AHP has been used to propose the model and for insights. Originality/value - Bitcoin adoption is still an unexplored area of research. This research has attempted to explore the root causes of the non-adoption of Bitcoin in different countries.
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