Abstract
The study aims to expand understanding of compulsive buying behavior literature by examining the role of materialism and money attitudes on online compulsive buying behavior. A causal study using regression analysis was employed. An online survey was conducted over two-weeks period by a research company and a total of 601 valid and complete responses were received. All three dimensions, particularly happiness, of materialism have significantly influence on online compulsive buying. However, dimensions of attitudes towards money, except power, don’t have influence on online compulsive buying. Moreover, power has a negative influence on online compulsive buying. This research fills a gap in online compulsive buying literature which is related to monetary and material issues suggesting future insights in the light of several future trends like the digital age, post-materialism and massive internet usage.
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