FUTURE DIGITAL MARKETING REVOLUTIONIZING E- COMMERCE

Abstract

In just a few years, the e-commerce market has expanded rapidly. E-commerce has dominated the majority of market segments. To be successful, e-commerce must promote products and reach every potential consumer. Digital marketing is inexpensive and adaptable enough to reach every corner of the globe. Every market is shifting from traditional to digital in order to accommodate digital payment, shipping, and more cost-effective product rates. In the coming days, digital marketing and e-commerce will completely change in response to the needs and experiences of potential customers. E-commerce promotes products and attracts buyers by utilizing virtual reality, 3D, and video. As a result, recent trends in B2B, C2C, C2B, and B2C must be examined. This article examines current digital marketing strategies and planning. Following that, we talked about future digital marketing strategies, growth rates, and the roles of AI, machine learning, the Internet, mobile phones, and other electronic tools. Later, examines the effects of digital marketing on marketers, industrialists, and global markets. Finally, we conclude from data gathered from various stakeholders that digital marketing strategies will significantly alter the product-consumer-marketer perspective in the near future. As a result, we analyzed both traditional marketing and digital marketing potential customer thinking strategies using graphical representation.