Abstract
After Independence Tourism sector has evolved with great speed in India. Water tourism is an area where we require more focus if we want to develop the rural areas. Indian rivers cover 328 million hectares of the area offering great potential in Water tourism and inland transport. There is about 14,500 km of waterways deep, wide, and calm enough for a water vessel to pass safely. ( https://indiawris.gov.in/wiki/doku.php?id=water_tourism) River tourism is one of the dream projects of the Indian government. River cruising may be identified in 5 national waterways declared by the Inland Waterways Authority of India (IWAI). The objective of this study is to • To study the demand for river cruising in the state of UP, Bihar. • To study the facilities required by consumers preferring river cruising. • To study the longest route preference of customers. • To study the motivation to experience river cruising.
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