Fusion of Creativity and Emotion in Television Advertisements in India

Abstract

Nobody is going to watch the ads if they are not marked with refreshingly original ideas, and imagination. With the development of the society, it is important for commercials to seek for a skillful combination of creativity and emotion to achieve the best effect. Moving away from the rigid protocols of the past trends, having their own ecology of rules and use of theatrical devices to mark the transition are the facets of Indian ad industry today. Positively developed ideas change relationships, increase awareness, promote usage of the product and encourage loyalty. All this is well reflected in the advertisement industries in India. Creative ideas allow complicated conversations to be made simple, thus making them memorable. Sometimes the dialogue used in television advertisements is exciting and intelligent enough to provoke the viewers’ participation. Indian television advertisements these days have a healthy gel of curiosity, creativity, and emotion. In modern advertisements amazing concepts are used to great effect, uniqueness blended with glamour and flawless creativity. Advertising is an art, a phenomenon and an institution. As Advertising covers a big area, only one field of advertising is taken for study in this paper; it is that of Fusion of Creativity and Emotion in Television Advertisements in India.