Further evidence for the memory state heuristic: Recognition latency predictions for binary inferences

Abstract

AbstractAccording to the recognition heuristic (RH), for decision domains where recognition is a valid predictor of a choice criterion, recognition alone is used to make inferences whenever one object is recognized and the other is not, irrespective of further knowledge. Erdfelder, Küpper-Tetzel, and Mattern (2011) questioned whether the recognition judgment itself affects decisions or rather the memory strength underlying it. Specifically, they proposed to extend the RH to the memory state heuristic (MSH), which assumes a third memory state of uncertainty in addition to recognition certainty and rejection certainty. While the MSH already gathered significant support, one of its basic and more counterintuitive predictions has not been tested so far: In guessing pairs (none of the objects recognized), the object more slowly judged as unrecognized should be preferred, since it is more likely to be in a higher memory state. In this paper, we test this prediction along with other recognition latency predictions of the MSH, thereby adding to the body of research supporting the MSH.