Abstract
Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. Have you ever been reading a newspaper or magazine and come across a headline that seemed unclear, or puzzling, or that made you laugh out loud because of its apparent stupidity? Almost certainly you have. But how do these bizarre lapses happen---and what can they teach us about our own writing?
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