FUNGSI PUBLIC RELATIONS DALAM MENGKOMUNIKASIKAN MEDIA ONLINE MEDCOM.ID

Abstract

The success of a company in carrying out its activities cannot be separated from the interference of public relations activities. The steps that will be taken by Public Relations must be considered because the Public Relations function that is carried out in every company activity has a major influence on the sustainability of the company. Online media is a communication channel that occurs online through websites on the internet whether it contains text, photos, videos, or music. All types of communication channels on the internet are online media. With the existence of online media, the information obtained will be spread more quickly, the information provided will get direct feedback from the audience and the cost is relatively cheap. Good and positive use of online media will get good and positive responses from the public as well. Research with the constructivism paradigm with a case study research method. Data collection techniques using non-participant observation and conducting interviews with sources. The results showed that the activities of the Public Relations Function in communicating online media medcom.id had been carried out well by the company. Publicity activities and press agentry are aspects of the public relations function that are most often used in corporate activities including aspects of external relations, advertising, public affairs, lobbying, and issue management.