Abstract
AbstractThis paper provides a benchmark for campaigning charities who intend, or already are, moving towards greater campaigning and fundraising effectiveness through partnership between these two key functions.Over the last four years Shelter's Fundraising and Communications Divisions have forged a new and successful partnership between income generation and campaigning. The Shelter case study is distilled down into a list of key questions and some anecdotes to illustrate some of the processes gone through, including mistakes made, which it is hoped will mean others do not have to re‐invent the wheel completely and will sec a route to greater campaigning and fundraising effectiveness.
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