Abstract

Following the lead of authors in fields such as accounting and economics, William Stanton has collaborated with Montrose Sommers (University of Toronto) on a Canadian edition of Fundamentals of Marketing. The objective of the revision has been to preserve the conceptual content and integrity of... the third edition and to provide ... a textbook about marketing that is completely relevant to the Canadian scene. This is carried through to the Study Guide and the Instructor's Manual.

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