Abstract
The study endeavors to analysis fundamental position of major listed FMCG companies using ratios. The purpose of study HUL, Godrej, ITC & Dabur was choosen, to analysis was done using past five year computed date of Net Profit Margin Ratio, Gross profit margin, Price to Earnings, Debt to equity ratio, Dividend payout ratio, Earnings per share starting April 2010 to March 2015.
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