Functions of mass media in interpersonal communication

Abstract

SUMMARY This paper is the result of a research project on the function(s) of mass media in interpersonal conversation. Based on their research findings the authors conclude that mass media and mass media topics play an important role in conversation; that it forms an integrated component of personal communication; that the mass media is particularly often mentioned in small groups and in groups of lower intensity of conversation, and that the mentioning of the mass media as such fulfills several functions in conversation.