Abstract

The paper examines expressive means in D. Trump’s and H. Clinton’s pre-election discourse, which is considered in syntactic level, the field of the pre-election campaign 2016. Pre-election discourse is a topical direction of modern linguistics as in the period of holding of election campaigns the activity of political figures who use multiple linguistic means aimed at making electors’ to come to a necessary decision increases considerably. The analysis is conducted on official websites of both politicians, opened for the elections held in 2016 in the USA. It focuses on the expressive means in the texts of politicians in the first, second and third debates. The study is based on the theory of critical discourse analysis (Van Dijk, 2009), political discourse analysis and the theory of expressive analysis. The structural analysis shows the most wide-spread expressive means functioned in the texts of both politicians. А content analysis is viewed as expressive means (ellipse, reduplication, parceling) of the pre-election discourse to compare the number of expressive means used in both politicians’ discourse. The research gives a description and analysis of the expressive means in pre-election discourse.

Highlights

  • When we started teaching case studies in Kazan State University, the teaching materials for more advanced students were still biased towards theoretical aspects of business and law

  • Students at the university have become more and more aware of the importance of English to their professional careers. They have come themselves to feel the necessity of developing their professional skills, and so have their teachers, who realise that the design of any curriculum has to be student-centred

  • Though the pattern of a ready made case study may be followed, it is tailor made for the class

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Summary

Introduction

When we started teaching case studies in Kazan State University, the teaching materials for more advanced students were still biased towards theoretical aspects of business and law. Students at the university have become more and more aware of the importance of English to their professional careers They have come themselves to feel the necessity of developing their professional skills, and so have their teachers, who realise that the design of any curriculum has to be student-centred. It has to be determined primarily by the long-term needs of the students. Students graduating from the university have to be ready to go on to the stage in their lives, join the work force and function effectively in English Since they are going to be lawyers, managers, business people, executives and so on, they will need to use English effectively in their business transactions. They must absorb information quickly, read selectively, and make decisions under pressure

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