FUNCTIONAL VARIABILITY OF THE REVIEW GENRE IN MODERN UKRAINIAN MEDIA COMMUNICATION

Abstract

The article is devoted to the linguistic and stylistic solution to research problems of communicative variance of the review genre in modern Ukrainian mass media. The author's provability is based on the contrast of the chosen methodology of medialinguistic analysis and the already formed tradition in the social and communicative scientific paradigm. It allows to realize a comprehensive, syncretic investigation of the functional, context-oriented nature of the review. Medialinguistic analysis of the review genre is based on current illustrative material from authoritative in Ukraine media resources (Voice of America, Radio Free Europe / Radio Liberty, BBC) that were interpreted using stylistic and quantitative methodology. It helps to indicate the permanent evolution of the review model: architectonics, system of language units and most importantly – functions. There is a tendency for the review to be more informative, and its analytical nature is defined as an additional functional component a priori. Thus, the idea of the review hypergenre status, alternatively realized in the style of mass media communication, is argued in connection with its extralinguistically motivated tasks and priorities. Such peculiarity of the review genre helps to determine the prospects of its research analysis, especially nowadays, in linguistic and cultural discourse that deepens the medialinguistic and genre subjectivity of the professional interpretation of modern mass media communication.