Abstract
As the year 2020 emerges, many universities are facing declining student enrollments. Six private liberal arts colleges in New England in the United States have announced they will close their doors. Savvy techniques are needed to stop the decline of enrollments and reach new students. Institutions of higher learning are investigating and using effective marketing strategies to propel recruitment and maintain established enrollment number goals. Changing marketing strategies to include the use of media organizations is driven by the Internet to include social media and artificial intelligence. Robust advertising enrollment techniques to attract potential learners is game-changing. This article explores the 2020 function of Internet practices for branding and marketing purposes at colleges and universities.
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