Abstract
The making of tourism promotion texts will be "selling value" if it is packaged in a figurative way with elements of "language game", because the existence of the text has the power of feeling "curious: interesting and tickling" due to the functional nature of the form of "language game". The purpose of the study is to provide examples and references on how to make tourism promotion texts with linguistic theory in the fields of: phonology, morphology, syntax and semantics; vocabulary subfield. Because words internally consist of: sound, form, word structure, and meaning; so that data analysis focuses on diction. The data analysis method focuses on direct element division by substitution and/or paraphrasing techniques. The research phase includes: 1. data provision, 2. data classification and analysis, and 3. report preparation. Data analysis to prove that the form of "language game" is functional.
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