Abstract
The expansion of the beer industry has enabled many possibilities for improvement regarding the taste, aroma and functionality of this drink. Health-related issues and a general wish for healthier lifestyles has resulted in increased demand for functional beers. The addition of different herbs or adjuncts in wort or beer has been known for centuries. However, today’s technologies provide easier ways to do this and offer additional functional properties for the health benefits and sensory adjustments of classical beer. Medicinal, religious or trendy reasons for avoiding certain compounds in beer or the need to involve new ones in the brewing recipe has broadened the market for the brewing industry and made beer more accessible to consumers who, till now, avoided beer.
Highlights
Beer is considered as a nutritious and refreshing carbonated beverage, which is why its production is spread all over the world
Beer has always been a source of energy and nutrients, and boiling/cooking caused it to be healthier than water
Today’s consumers often tend to look for products that can help them in their everyday lives, make them easier and, when it comes to the food and drink industry, make them healthier
Summary
Beer is considered as a nutritious and refreshing carbonated beverage, which is why its production is spread all over the world. The history of beer reaches far back to the ancient times, where the Sumerians, Babylonians and Egyptians brewed a very simple drink made of damp cereals left to germinate. Due to its nutritive value, it could be considered as a functional beverage of ancient times. Today’s term defining “functional food or drink” refers to a non-alcoholic drink product whose constituents include herbs, amino acids, vitamins, minerals, and crude vegetables or fruits that provides health benefits beyond its nutritional value [1,2,3]. The beverage industry that produces “functional beverages” aims to allow the consumers the enjoyment of a drink with an added function. This function is often related to health-improving properties acting beneficially for the overall human body. This review aims to describe the marketing strategies and research interests for the formulation of functional beers and to relate its function with consumers’ desires [4]
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